Makeeha Ali- Evaluation Question Five

How did you attract/address your audience?

In order to attract/address our target audience we carried out various kinds of research.
Including our audience research, which gave us a indication to what our audience expected from a thriller or preferred. After asking the question 'What type of genre interests you most?', we discovered that 'romance' was the most favorite followed by the 'thriller' genre. Using this information we came to a the conclusion of combining the two genres together, having an element of the story to be about love but also adapting the thriller conventions of real media products, resulting in a wider and more engaged audience.

Furthermore we were also inspired by a film with a similar narrative storyline, including a complicated relationship between a student and teacher, directed by Jordan Scott the film Cracks staring Eva Green.

The familiar setting of school environment, was used for the audience to be a able to relate to the character, a familiar setting also adds a sense of reality to the film again appealing to the audience in order for them to engage.  By making the lighting more dim and gloomy and the use of non diegetic sounds adding to the suspense and enigmatic atmosphere, it is able to relate to the thriller genre by subverting the typical appearance of a school.